Being a recovering drag racer, I understand the value of BRANDING – especially for sponsors that help support my racing habit. I also realize the reality that advertising comes at a cost. That said, the first thing we do when purchasing a new car is removing the dealership badging.

Seriously – if you paid them for the ride, why should we advertise for free? Believe me when I say that I’m not alone here.

In fact, I’m willing to wager if we put up a poll asking how many of you have debadged the car, I’m willing to be its above 50 percent. Removing the branded license plate frame – probably 75% or higher.

The problem is – not all dealership logos are the same. Some are stickers, others vinyl, or metallic plates with a super-adhesive glue. Nonetheless, removing dealership logos and car decals without damaging paint or clear coat can be tricky.

Since we want your car to look as clean and sharp as possible, here are a few tips for removing dealership logos, stickers and other stuff that is factory stuck.  

What is the Most Common Dealer Installed Stickers or Badges?

Most of today’s cars, trucks, and SUVs are ‘branded’ to display the manufacturer (Toyota for example) and the model (Tacoma for example). Some vehicles with unique trim configurations or limited-edition packages (TRD Off Road) will likewise have badging.

The problem is first identifying the type of badge used. Is it just adhesive applied or is it welded or bolted on? Most high-end or luxury models are badged permanently – meaning they are secured by drilling holes in the body, secured with a weld, or even bolted onto the vehicle.

Just to be clear – these are badging or dealership stickers solutions that can be removed, but not so easy to ‘repair’. With this situation, you’ll have to enact some advanced body filling and body work to do this – and that’s just not what we’re going to explain how to do.

The type of dealership badging that is most common is a metallic logo with a strong adhesive. This is what we’ll focus on with today’s blog.

What You Need to Know Before Trying to Debadge Your Car

Obviously the first thing you need to clarify is the type of badging or dealer stickers you are trying to remove. With stickers (like those on limited edition vehicles) – it’s simple; it’s a sticker or a vehicle graphic with an adhesive bond. It’s usually NOT vinyl – except on mid-range vehicles or above.

Either way, if the badging or the sticker is secured via glue, vinyl or adhesive, the removal process is generally the same. But you need to answer a few questions before starting this task.

How Long has the Badging or Sticker Been on the Vehicle?

The longer your vehicle has been sitting outside with the badging or a sticker applied, the more likely you are to experience problems with the removal.

This is common especially in higher-temperature regions, where the sun will heat up the body surface and the adhesive stuff holding on the badging or stickers. When it cools, that “glue” bonds tighter.

In fact, it’s quite similar with how racetrack conditions change. When rubber on a racetrack gets above 100 degrees, the rubber becomes more pliable or sticky. However, the hotter it gets, (like up to 150 degrees) – the greasier the rubber becomes.

This makes the rubber easier to remove (by spinning tires – which creates more friction or heat on top of that contact patch). As the rubber begins to cool after being heated, it becomes “tighter” – or bonds to the surface (and tires) easier. This is when traction is at its peak – or when a racetrack is considered “tight”.

That said, it makes sense to assume (because it is indeed a fact) that the longer your badging is secured to the vehicle, the harder it is to remove. Plus, as the adhesive is strengthened over time, it can stick so strong to the surface that it can remove paint completely.

Why Are you Removing the Car Badging or Stickers?

The next question you should ask yourself is why this is important in the first place. If you’re wanting to improve the visual appeal of your ride, or your prepping for a ceramic coating application for example, it might be best to leave them on. Here is why.

If the badge has been stuck to the vehicle for a long time, it’s quite possible that there will be uneven markings or low/high spots on the paint when you remove it. Now, a simple polishing or paint correction should resolve this – but if that’s not an option for you – it’s probably best to leave it alone.

Can you Polish the Area?

As stated above, before you remove any badging or stickers (that have been on the vehicle for more than a year or so), make sure you have the ability to polish that area to level out the condition of paint.

If you don’t, you’re going to have the embedded logo or sticker outline on your ride – and that just looks lame.

How to Remove Stickers from Your Car

Alright. Now we’ll get to the nitty-gritty. If you’re looking to remove stickers or decals from your car, truck, SUV or motorcycle, there is a proven method for accomplishing this task.

How to Remove Dealership Decals
This video is a great one that shows the entire process for removing stickers, and doing some paint correction to even the paint condition. I’d recommend watching this video for a visual instructional tool.

However, you need to collect the right supplies.

  • A blow hair dryer or a heat gun (preferably the heat gun)
  • A plastic razor blade (not a traditional metal razor blade)
  • Adhesive Remover (3M makes a good adhesive remover that isn’t too acidic). A good bug and tar remover will work well. You can also try some glass window cleaner as the ammonia in them can help.
  • Non-abrasive microfiber towel (an all-purpose towel is best).
  • Car shampoo and washing supplies (after the job is complete, you’ll want to wash the vehicle entirely).

Here is how we recommend removing decals or bumper stickers:

  1. Begin by heating the decal or sticker with your heat gun or blow dryer. Obviously, the blow dryer is going to take longer, but you don’t want to damage the actual sticker by ‘burning it’. So, I’d suggest using a blow dryer and taking time to gradually heat the sticker.
  2. Hold the blow dryer about 4 inches from the sticker or decal and slowly move from left to right and top to bottom in a cross pattern.
  3. Every minute or so, feel the surface of the sticker with your hand. When the surface is warm to the touch, use your plastic razor blade to slowly bring up the edge of the sticker or decal.
  4. When you’re able to get a corner of the sticker or decal pulled off the surface, grab it with one hand, while keeping the hair dryer on in your other hand.
  5. As you slowly begin to peel away the sticker, continue blowing hot air onto the sticker right where you are pulling. This will help to heat or agitate the adhesive, making it easier to remove the sticker in a single pulling motion. Basically – do the same thing you would to remove a bumper sticker.
  6. Once you’ve completely removed the sticker, let the surface cool to the touch.
  7. When the vehicle surface is cool, use the adhesive remover as directed by that manufacturer. Most of them recommend applying to a microfiber cloth, wiping in on that section, then using a clean cloth to buff off residual.
  8. When the surface is free of ‘sticky stuff’, wash your car using the two-bucket method to remove any chemical agents from that area.
  9. Examine the area for any discoloring or paint damage.
  10. If the paint is duller surrounding the sticker area, employ paint correction techniques to buff the entire surface until it is even.

Removing Badges and Emblems

Most dealer or brand emblems are metallic – or at least look that way. They’re a hard and durable plastic material with a strong adhesive backing. As such, removing them is much easier than your average dealer-applied vinyl or sticker decal.

How To Remove a Car Dealership Emblem

Here are some tips for removing these types of emblems:

Inspect the backing: So, this is the first step for a reason. A lot of dealer badges or emblems use an alignment post that are drilled into the body. If you remove them, and it has the holes in the body, you’ll have a bunch of bare holes on your vehicle body.

As such, before removing any – remove any coverings or interior trim pieces to gain access to behind the emblem. If you feel some pointed ‘bars’ near the emblem or badge – STOP!

If everything checks out OK and it’s just a plastic sticker (for lack of a more creative term) start by gathering some supplies. The same stuff mentioned above for the decals will work – but I’d recommend some dental floss as well – seriously, you’ll get it when I explain below.

  1. Start by heating up the emblem with the heat gun or blow dryer. Use the same method as described above – until it’s warm to the touch.
  2. Lift one side of the emblem to loosen the “glue”.
  3. Grab some dental floss and wrap it around your index finger and thumb (on the same hand). If you don’t have teeth or any need for dental floss, a plastic card works well as a replacement.
  4. Lift the emblem up on the corner that you’ve loosened with the heat gun and slide the dental floss under it. Pull the dental floss under the emblem while using the heat gun or blow dryer to loosen the ‘glue’.
  5. Continue until the entire emblem has been removed.
  6. Use the adhesive remover to get rid of any remaining sticky stuff and follow up with a car wash.

Wrapping it Up

As you can see, removing a decal or dealership emblem is easier than you think. The key(s) are heat, time, and completely removing adhesive from the surface. Emblem or badging removal as described above will reduce the potential of damaging paint. However, it also opens a can of extra detailing such as paint correction to even the ‘shine’.

Just keep all this in mind before getting too hot and heavy with debadging your car. And of course, when you’re done with everything, make sure to protect that freshly cleaned surface with a high-quality DIY nano ceramic coating like Armor Shield IX.

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